What is the turn-around time for developing a web site from business plan to going live? That depends on your commitment to your internet marketing plan and how much of your time you want to give the project.
There’s no quick answer to this question, although we’ve had numerous requests over the years that sound like this:
“If I give you all my ‘stuff’ today, how soon can you have the site up and running?” This usually means the customer has no idea what “stuff” they need, how much the site costs and how much work it will take.
Try to think of it this way:
•A good business plan may take 2-3 weeks to develop
•A concise web blueprint: another 2 weeks
•A search engine marketing strategy: 1 to 2 weeks
•Web site layout, photography, writing: 3 to 4 weeks
•Web site programming: 3 to 4 weeks
•Testing and “go live” 1 week
So, you can do some of these tasks concurrently, but it will take you 4-8 weeks for a basic business site. Longer for ecommerce and large interactive sites.
Your web developer can only move as fast as you do. He or she will need access to your information, your staff, photos, marketing materials and most importantly, access to YOU, the key contact.
Often web sites are started, then “put on hold” because “the boss is out of town” or “we’re just too busy right now to finish.” This tells your developer you do not consider the web site a priority and will cause problems (read: more expense) when you re-start the job. An ethical developer will ask for payment for work done to date, provide you with all the materials produced by he or she, then wait for you to re-start. You may have to re-quote the project just to be careful.
Update your website now. Not tomorrow or the next day. Contact us at 252-367-7673 or email Casey Turton for a no-cost conversation about minimizing your risks and maximizing your rewards.