image shows internet search directory icons for digital marketing campaigns by digital business services in winterville nc

Local marketing strategy

2. Local marketing

Known as “near me” because people searching for products or services near their location want the search engines to show them companies “near me.”   Putting a local marketing strategy in place to increase leads requires professional search engine optimization, and an action plan for managing listings on Yelp, Google My Business, social media and business directories.

Restaurant owners should know Google will start amplifying its search page so that visitors can actually search on menu items, like “Prime Rib restaurants” or “crab cakes.”

3. Search Engine Optimization (SEO)

In the old days (defined as 10 years ago) businesses used to sit down with their “web guy” and try to come up with as many magic keywords as they could. So, “tires” became “we sell tires” and “tires are needed on cars.” Next, they’d stuff every paragraph on the page with tire related words. Well, those days are gone. Search engines now want web page content that a human can understand and keyword stuffing can result in penalties. In fact, Google ignores keywords completely. Only Bing and Yahoo use them. And they control smaller volumes of searches compared to Google.


4. The First Page myth

Don’t fall into the trap that your business has to be on the “first page” to succeed in internet marketing. There’s a train of thought now that “page 2 is now the new Page 1” because of the crowded field caused by sponsored ads and directory listings. It’s not unusual to find yourself scrolling a few times to get to the local results. There are many channels on the web that lead to sales, and first page placement is only one of them.


Update your website now. Not tomorrow or the next day. Contact us at 252-367-7673 or email Casey Turton for a no-cost conversation about minimizing your risks and maximizing your rewards.

William F. Hill Attorney At Law Website Rollout

Read More

How Long Does Website Development Take?

What is the turn-around time for developing a web site from business plan to going live? That depends on your commitment to your internet marketing plan and how much of your time you want to give the project.

Read More

Site Rollout: Rodas Construction in Raleigh, NC

New website launch by Rodas Construction LLC in Raleigh thanks to Digital Business Services in Winterville, NC

Read More

What small businesses need to know about internet marketing: 7 simple tips (part 3)

Self-proclaimed experts and offshore companies.
Unfortunately, digital marketing is a field crowded with many “wanna-be’s,” charlatans, and inexperienced offshore telemarketers who guarantee “first place resuts” in minutes for substantial contracts. There are “do it yourself” website creation services all over the web. It’s a tough and confusing situation. Best to talk with a pro first.

Read More

Web upgrade for Milwaukee sunroom builder

Read More

SEO Tips: Behind the web page design

Read More

Google Adwords Certification Course

Read More

Marketing and Margaritas

Read More

Welcome aboard Porch Conversion of Charlotte

Read More

Welcome aboard Combustion Technologies Corp

Read More
%d bloggers like this: